marketing consultancy
MAKE YOUR OWN LUCK
WITH THE RIGHT MARKETING STRATEGY
About us
Mercatoria is a new marketing consultancy which
believes that time spent defining the strategic fundamentals before debating the tactics pays
dividends in growth and ROI.
Anything else is just hoping for luck! The name comes from “Mercator”, Latin for merchant , and we are focussed on building your business in the Uk or anywhere else in the world .
This belief has been proven in my 20+ years experience working for major marketing companies P&G, Reckitts ,Philip Morris and HJHeinz as well as global communication agencies Havas and Leo Burnett. And being responsible for local , regional and global brands and teams in 40+ markets.
I have market tested methodologies for developing strategies that are insightful, competitive and sustainable , as well as the experience to execute them successfully .
sERVICES
MARKETING STRATEGY AUDIT
Finding out how well your business is performing in the market and to what extent is strategy or execution a key factor
SEGMENTING YOUR MARKET
To find the most profitable opportunities and defining the target audience(s) to deliver the growth
POSITIONING
Defining a competitive and sustainable positioning for the business or brand(s) to go after agreed segments/audiences
COMMUNICATION STRATEGY
Defining a communication strategy to bring the positioning to life for the audience
COMMUNICATION DEVELOPEMENT
Managing the communication development process including outline media planning
CLIENTS
“Amazing partnership and support to me over the years, we really made it happen, and yours was always for me the voice in the room I wanted the most."
Guy Persaud,
General Manager,
Fabric Care Latin America ,P&G
TESTIMONIALS
“Gareth,I have been lucky to have had the opportunity to work with you most of the last 15 years. We owe a lot of what we have built on Fabric care globally and in the Low Income Markets to your leadership and guidance. Your clear strategic thinking, external focus and ability to deliver what was needed has been a huge enabler. So many of us have learnt so much from you over the years and your presence will be greatly missed.”
Shailesh Jejurikar ,
President Global Fabric Care ,P&G
"Getting a different perspective on some of our marketing challenges and opportunities and making use of Gareth's wealth of experience has helped us to better understand how we can reach more parents.We are working through the process of embedding a new marketing strategy into our work ,and Gareth has helped us hugely by working with our teams ,giving us guidance and making suggestions as to how we might make better use of our great content "
David Boorman,
Head of Fundraising and Communications, Bliss
"Gareth has been instrumental in re-energizing the Flash Brand after a decade in the doldrums. His experience of what it takes to win in the UK, combined with a sharp strategic mind and determination to not settle for any mediocrity helped us to launch the “Flash- AHA!” campaign. This work has reconnected the brand to the great British public and led to strong sales growth. None of this would have been possible without Gareth, and for this I am very grateful.”
John Claughton ,Brand Director, P&G Homecare
